Return Strategy

Returnly vs. Loop - Which Returns software wins?

Returnly vs. Loop Returns - Which software is best? We'll break it down by features, integrations, and how each platform handles exchanges.

If your Shopify store is growing, you may be feeling a lot: happiness, fear, panic, etc.

Before you burn out, here's an easy way to make ecommerce a little easier: returns management. Lucky for you, there are several companies offering easy-to-use software solutions. These include:

Believe it or not, returns management software varies a great deal. So to help you pick the right one for your customer experience, we're comparing two major options: Loop Returns vs Returnly.

Off the bat, there's one big difference between these two: Loop is the only returns software purpose-built for Shopify. As a result, it's going to be fast, more customizable, and very tied to the Shopify experience overall.

Despite that advantage, there are still some key differences worth exploring. Before we get too deep into our comparison though, let's take a look at a few common features that all returns platforms share.

Read More: 5 best post-purchase software solutions

What does a returns management solution do?

Simply put, returns management platforms offer a suite of tools that allow ecommerce brands to optimize their returns workflow. A great return software will allow the entire returns process to be customized.

The features vary across platforms, but here are the usual suspects:

  • Printable shipping labels

  • Exchanges handling

  • Store credit handling

  • Returns portals

  • Returns data

  • Return shipping management

Optimizing the returns touchpoint will boost more than your support team. It can actually boost profits. Brands focus on the goal of reducing returns overall, but some returns are unavoidable.

The returns touchpoint is where disappointment can be turned into dollars. The combination of the right software & the right strategy can convert a disappointed buyer into a lifelong customer.

For more on the returns strategy part, check out this podcast with Loop's founder, Jonathan Poma:

Loop Returns vs Returnly comparison

Full disclosure: if you missed the logo, we are the makers of Loop. Truth be told, we get asked to compare ourselves against Returnly very often. So we're writing this article to answer the question as fairly as possible.

In this post, we're going to look at three major points of comparison:

  1. Integrations

  2. Exchanges

  3. Unique features

1. Integrations

When comparing these two returns solutions, integrations are a good place to start. If you are a scaling Shopify brand, you'll surely be working with a tech stack covering shipping, logistics, and other ecommerce must-haves.

So which tool offers the best integrations? The short answer: they both do. The long answer? It depends (maybe).

If we are talking about the big ecommerce apps, both returns platforms have you covered. In total, Returnly technologies has 31 integrations ready to use. Loop Returns has 33.

There are a few unique integrations offered by each solution though. For example, Loop is the only returns platform to offer a Klaviyo integration.

2. Exchanges

Here's one of the biggest differences between Loop & Returnly: exchanges. If you read the product descriptions, they may appear to operate the same. But there are some differences that turn out to be game-changers.

A peek under the hood reveals a subtle yet dramatic distinction in how exchanges function when comparing Loop vs. Returnly. We're talking about how exchanges are handled in the backend of Shopify.

Loop built exchanges on top of Discount Codes:

  • Discounts do not inflate Net Sales. 

  • Discounts are clearer for your accountant. 

  • Discounts power Bonus Credit (more on that later)

Returnly built exchanges on top of Gift Cards:

  • Gift Cards inflate Net Sales. 

  • Gift Cards are a nightmare for your accountant. 

  • Gift Cards have cash value. 

  • Returnly Gift Cards can’t add Bonus Credit.

For the full deep-dive on what the above difference means for your accounting department, our team will gladly walk you through it step by step. If you're looking for that a-ha! moment, book a demo.

3. Unique features


  • Bonus credit: With Bonus Credit, the Returns touchpoint is instantly transformed into an upsell opportunity like no other. You've won the customer's heart with an easy returns process, but Bonus Credit allows brands to further guide people toward exchanges.

  • Instant exchanges: What if customers could exchange products on your website and have their new items sent immediately? With Instant Exchanges, you can do that. Plus, Loop's system allows brands to place a credit card hold until the returned items are received.


  • In-Store Returns: With In-Store Returns, we connect your online and in-store systems to enable contactless return drop-offs at your store locations.

  • Green Returns: Green Returns is an automation that asks customers questions to determine if leaving the item with the customer might end up being more cost-effective (and also good for the environment).


Which platform do you think will work best for you? Returnly and Loop are both out here doing it - and both are able to count many great brands as happy customers. We like Loop.

Sure we're biased, but we'll back it up with talk, data, proof, and a smile 😊 Book a demo to learn more!

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