A new EU directive that's mandatory on June 19, 2026.
EU shoppers have 14 days after delivery to withdraw any online purchase and receive a full refund, no reason required.
The refund must include the original shipping cost, including duties and taxes.
The withdrawal must be accessible through a simple, two-step flow with email confirmation, visible on your storefront.
Return shipping is the shopper's responsibility unless you've stated otherwise.
One is a compliance initiative, the other is an opportunity
Withdrawals are simple by design and protect consumer rights. However, they can quickly become costly for merchants by eating away at sales you thought would be revenue.
Returns, on the other hand, allow you to obtain critical feedback about your products, as well as retain revenue by offering store credit and exchange options.
As long as you offer withdrawals in compliance, a separate return policy gives merchants more control and customers more options to get the outcomes they want.
Two distinct portals for two distinct actions
Loop offers a simple withdrawals portal that can be surfaced in your EU return policy and site footer, alongside a more sophisticated returns portal.
Offering both helps keep withdrawals from becoming a costly norm, and allows customers who may want more than a simple withdrawal to keep their business with you.
Giving customers all the tools they may need boosts confidence and loyalty.
