The #1 ecommerce solution for Shopify brands

The AI-powered platform that Shopify brands trust for checkout, delivery, exchanges, and returns - built for the entire customer journey.

How Shopify brands use Loop to simplify and scale their operations

Returns and Exchanges

AI-powered product recommendations

AI-powered product recommendations

Exchange for any item in your catalog with AI-powered product suggestions built directly into the returns flow.

Instant Exchanges

Exchange orders are automatically approved before the return is received ensuring they receive the new product as fast as possible

Shop Now

Allow customers to exchange for any product in your catalog, fully integrated with your online store.

Tracking and Delivery Estimates

Proactive notifications

Automatically get alerted of stalled shipments, late shipments, packages returned to sender, and more.

Cross-sell and upsell opportunities

Add product recommendations to your tracking pages to capitalize on their attention and drive toward a repeat purchase, faster.

Image

Accurate delivery estimates

With our AI model hitting 90% accuracy, you can give your customers the most accurate estimate available to increase conversion rates.

Pre-purchase optimizations

Image

Get more revenue on every order

Increase average order value by upselling premium post-purchase benefits at checkout.

Cover shipping costs

The fee revenue from Checkout+ is used to reduce, or completely cover, your shipping & software costs.

Package Protection increases fee revenue

Give customers confidence with optional coverage for lost, stolen, and damaged packages.

Intelligence at every step

In-house proprietary foundation model

This is the brain behind smarter fraud detection, forecasting, and every intelligent feature across our products.

Image

Detect & prevent fraudulent returns

Instantly detect and block suspicious activity across all returns, exchanges, and policies before it leads to revenue loss.

Learn best practices from your peers​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌​‌​‌‍​​‍​​‍​​‌‍​‍‌​‌‌​‍‌​‍‌​‍​​​​​​​‌​‍‌​‌​​‌‍​‌‌‌‍​‍​‍‌​‍‌‌‍‌​​‍​​‌​‍‌​‍​​​‌‌‍‌​​‌​​‍‌‍‌‌​​‍‌‍​​‌​​​‌‍‌‌​‍​​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌​‍‌‍‌‍‌​‌‌‌‌‍​‌‌​​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌‌‍‍‌‌‌​‌‍‌‍‍‌‌‍​‌​‌‌‌‍‌​​‍‌‌‍​​​‌‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌​‌​‌‍​​‍​​‍​​‌‍​‍‌​‌‌​‍‌​‍‌​‍​​​​​​​‌​‍‌​‌​​‌‍​‌‌‌‍​‍​‍‌​‍‌‌‍‌​​‍​​‌​‍‌​‍​​​‌‌‍‌​​‌​​‍‌‍‌‌​​‍‌‍​​‌​​​‌‍‌‌​‍​​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌​‍‌‍‌‍‌​‌‌‌‌‍​‌‌​​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌‌‍‍‌‌‌​‌‍‌‍‍‌‌‍​‌​‌‌‌‍‌​​‍‌‌‍​​​‌‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌

Easily identify the average refund window, exchange window, fee adoption, fee amount, and more, across all brands on Loop.

WhyShopifybrandschooseLoop'sAI-poweredplatform.

Intelligence in every decision

Signals from 200M+ shopper journeys power every workflow. Policies adapt automatically to reduce risk and improve outcomes over time.

Explore Loop Intelligence
Intelligence

Don't take it from us. Hear what top Shopify brands have to say about Loop

Built for Shopify. Backed by Shopify.

16% of Shopify GMV represented by Loop merchants.

SeewhymorebrandschooseLoopoverAftership

With proven expertise supporting 5,000+ merchants, 120+ integrations, and advanced features in returns, tracking, and reverse logistics - Loop is the flexible, scalable, and trusted choice.

Explore comparisons

Frequently Asked Questions

If you're handling a high volume of returns, a returns management solution can save time, reduce costs, and improve customer satisfaction. Shopify's default returns process is limited, requiring manual work to approve, track, and process returns. This is why Shopify partners with solutions like Loop which automates returns, enables exchanges, and provides analytics to help you optimize your returns experience.

Yes. Loop supports domestic and international brands and integrates with many other solutions that support cross-border returns and shipping.

Loop offers tools that build confidence before someone buys. Delivery Promise shows accurate delivery estimates upfront. Checkout+ offers paid returns coverage at checkout. Order Editing lets shoppers update orders themselves, like address changes, cancellations, and add-ons, without contacting support.

Loop supports the full post-purchase experience, from exchanges and returns to tracking, risk, and operations. Brands use Loop to retain more revenue through exchange-first flows, reduce support volume with proactive tracking, and automate decisions that protect margin.

Loop works with any sized Shopify brand! From a small business just getting off the ground, to enterprise business looking for a comprehensive solution - Loop offers plans that work for all shapes and sizes. See more on our pricing page.

Checkout+ lets Shopify brands increase average order value by upselling premium post-purchase benefits at checkout. Brands can use the upsell revenue to dramatically reduce, or completely cover, logistics costs.

Shopify does not enforce a standard returns policy—each merchant must create their own. However, Shopify’s built-in returns process has limitations, such as no automated return approvals, limited exchange options, and no built-in fraud prevention. With a tool like Loop, you can automate return approvals, offer instant exchanges, and implement fraud detection to protect your business.

You can create a custom returns policy in Shopify by going to Settings > Policies > Refund & Return Policy and drafting your terms. A returns management app like Loop allows you to automate rules, set different policies for various products, and offer flexible return options like exchanges or store credit.

The National Retail Federation reported an average ecommerce return rate of 16.9% in 2024.

We have plans for businesses of all sizes - from small businesses just starting out to enterprise. Check out all of our pricing information here or book time to talk to one of our experts about what plan works best for you.

A quick chat with a Loop expert ensures your experience is tailored to your brand’s needs, so you can start driving more revenue + happier customers from day one. Book a time!