2026
BFCM PREP HUB

Ready, Set, Peak

Cyber Week drives the orders. December tests your operations. January decides how much revenue you keep.

Optimize your Loop setup before BFCM hits, and protect your margins long after.

Register for webinarsBrowse checklists

Prep
Peak
Post-peak

Live webinars for every stage

Join product experts for practical ways to get Peak-ready, covering everything from tracking and shipping, to Checkout+, exchanges, and fraud detection.

Don’t let Shipping & Tracking break your BFCM
Prep

Don’t let Shipping & Tracking break your BFCM

Sep 15, 2026

Learn how to stay ahead of delivery issues, keep your shoppers informed, and prepare your shipping and returns operations for the BFCM rush.

Confidence, Not Hesitation: How Checkout+ Wins BFCM
Peak

Confidence, Not Hesitation: How Checkout+ Wins BFCM

Oct 1, 2026

Give your shoppers the confidence to buy this BFCM, before hesitation ever costs you the sale.

Tracking and shipping through the rush
Post-peak

BFCM best practices: 5 things to turn on

Oct 20, 2026

Optimize settings to tackle fraud, encourage exchanges, and reduce support tickets. We'll cover workflows, exchanges, order editing, and more.

Your readiness checklist

Prepare your Loop setup for Peak Season and beyond by configuring these features within the Admin.

1.Gift Receipts

The gift receipt link needs to be in your order confirmation before gifts ship, not after.

Enable here
2.Gift Returns

Gift Returns lets gift recipients exchange an item or receive store credit instead of a refund.

Enable here
3.Workflow Templates

Workflows automate return rules and actions based on conditions you define.

Enable here
4.Fraud Review

Protect revenue by reviewing Loop's flagged returns before refunds go out. Automate the process with a Fraud Workflow.

Review high risk fraudAutomate with fraud workflows
5.Variant Exchanges

A Variant Exchange is the same product, but a different size or color.

Enable exchanges
6.Bonus Credit

Bonus Credit gives customers extra value when they choose an exchange or store credit.

Enable in your admin
7.Product Recommendations

Product Recommendations show customers relevant alternative products during an exchange.

Turn on here
8.Instant Exchanges

Instant Exchanges ship the replacement before the original return is received.

9.Instant Refunds

Instant Refunds gives customers a faster refund while Reshop carries the risk.

Instant Refunds
10.Order Editing

Order Editing lets customers change eligible order details after checkout before fulfillment starts.

Enable in your admin

2025 Peak Season benchmarks

See how Loop brands won BFCM last November through January.

8.2

%

Store Credit Ratio. Shops seeing store credit offers accepted over a refund.

55

%

of Shop Now exchanges included an upsell, shoppers spending more than the value of the item they returned.

Set up Shop Now

24.5

%

Of BFCM returns became exchanges, letting shops to retain more revenue than returns alone.

of BFCM returns became exchanges instead of refunds, letting shops retain revenue.

$

552K

in fraudulent returns flagged and prevented using Loop Intelligence.

BFCM frequently asked questions

Before holiday volume hits, Loop load-tests critical paths beyond last year's busiest day, freezes infrastructure changes ahead of November, and expands on-call coverage throughout the season.

Infrastructure changes stop ahead of November, and freeze windows hold across the highest-volume stretches of the season.

Off-hours monitoring tracks returns submitted, returns processed, and labels generated so potential issues are identified quickly.

Runbooks, monitoring, and alerting are reviewed ahead of time so issues surface earlier.

Loop Support is staffed on observed holidays to answer as many questions as possible.