2026
BFCM PREP HUB

Ready, Set, Peak

Cyber Week drives the orders. December tests your operations. January decides how much revenue you keep.

Optimize your Loop setup before BFCM hits, and protect your margins long after.

Prep
Peak
Post-peak

Live webinars for every stage

Join product experts for practical ways to get Peak-ready, covering everything from tracking and shipping, to Checkout+, exchanges, and fraud detection.

Prep

Don’t let Shipping & Tracking break your BFCM

Sep 15, 2026

Learn how to stay ahead of delivery issues, keep your shoppers informed, and prepare your shipping and returns operations for the BFCM rush.

Peak

How Checkout+ Boosts Peak Season Profits

Oct 1, 2026

Reduce return costs and give your shoppers the confidence to buy this BFCM, before hesitation ever costs you the sale.

Prep

BFCM best practices: 5 things to turn on

Oct 20, 2026

Optimize settings to tackle fraud, encourage exchanges, and reduce support tickets. We'll cover workflows, exchanges, order editing, and more.

Your Peak Season Prep checklist

Optimize your setup for Peak Season and beyond by configuring these features within the Admin.

1.Gift Returns & Gift Receipts

Retain gift revenue and reduce support requests with self-serve exchanges or store credit. Turn on gift returns and give shoppers the opportunity to choose gift receipts at checkout, well before the holiday shopping begins.

Gift Receipts & Gift Returns
2.Workflow Templates

Select from multiple workflow templates that seamlessly automate actions. Build new workflows for Peak Season such as extending return windows on holiday orders or blocking final sale items from returns.

3.Fraud Tools

Protect revenue by reviewing Loop's flagged returns before holiday refunds go out. Save time and automate the process with a pre-built fraud Workflow template.

4.Order Editing

Reduce support tickets and order cancellations by letting customers edit their own order details after checkout but before fulfillment starts.

5.Variant Exchanges

If your customers simply want a different size or color, but you're only offering refunds, you're losing revenue. Turn those returns into retained revenue by offering shoppers variant exchanges.

6.Bonus Credit

Incentivize would-be returns with a bonus credit when shoppers choose an exchange or store credit instead. If your bonus credit is a flat dollar amount, switch it to a percentage so it scales with the sale price when holiday discounts kick in.

7.Product Recommendations

Encourage exchanges by showing customers personalized product suggestions during the return flow.

8.Instant Exchanges

Keep the sale by giving shoppers what they want, sooner. When the exchange path is faster than the refund path, shoppers take it instead.

9.Instant Refunds

Increase repeat purchase rates and reduce refund-related support tickets by giving customers the option of an immediate refund.

2025 Peak Season benchmarks

See how Loop brands won BFCM last November through the January returns season.

24.5

%

of BFCM returns turned into exchanges

8.6

%

of store credit offers were accepted instead of a refund.

55

%

of Shop Now exchanges included upsells

$

994K

in fraudulent returns were flagged and prevented using Loop Intelligence.

Checkout+

Product 1

Mom's Sweater

Sereaphine is a statement piece that fuses timeless elegance with modern edge. Crafted with meticulous detail.

Continue without free returns

Order tracking

Out for Delivery

Friday, Dec 12

Submitted

02/20/24

Your order is on its way to you

Shipped

02/24/24

Your package is stuck in transit

Delivered

Your order is on its way to you

Map
Flare

Fraud detection

steve.ml@gmail.com

$143.80

Order #1531

Product 3

Ship to

Allie Perry

1701 S 1st St Campbell CA 95009

Analyzing...

Shop Now

All

Women

Men

Accesories

Product 2

Mom's Sweater

$32.00

Product 3

Mom's Sweater

$32.00

Product 1
Product 4

BFCM frequently asked questions

Before holiday volume hits, Loop load-tests critical paths beyond last year's busiest day, freezes infrastructure changes ahead of November, and expands on-call coverage throughout the season.

Infrastructure changes stop ahead of November, and freeze windows hold across the highest-volume stretches of the season.

Off-hours monitoring tracks returns submitted, returns processed, and labels generated so potential issues are identified quickly.

Runbooks, monitoring, and alerting are reviewed ahead of time so issues surface earlier.

Loop Support is staffed on observed holidays to answer as many questions as possible.