Why AI built for ecommerce is leading the market

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When you’re trying to build an ecommerce brand, it’s a lot easier if you take the blindfold off.

Whether you’re a new business or a legacy brand, every step of your business strategy should be evidence-based. From generating sales to reengaging past shoppers to eliminating fraud, data can tell you how to make the most out of your operating budget – and if you’re not using it wisely (or at all), you’ll make critical mistakes that can be tough to recover from.

When it comes to steering your ecommerce ship, generic analytics tools aren’t good enough. You need access to a specialized data intelligence platform that can look beyond your own store data to bring together a wealth of insights drawn from millions of ecommerce transactional data points.

Discover how our new AI solution, Loop Intelligence, can help your brand scale faster, protect margins, and improve your CX with the use of sophisticated data analytics tools.

Why generic AI won’t help

Sure, you’ve got AI tools at your disposal. You might use CoPilot or Gemini to solve problems every day – and while they may be great for summarizing meeting notes or analyzing a spreadsheet, those solutions fall far short when it comes to generating data insights and recommendations that will truly move the needle for your ecommerce brand.

Even if they’re trained to look at your own brand’s historical data, that’s all they’re looking at. They can’t see how your data compares against thousands of different brands in diverse verticals – so they’re likely to miss out on vital context that would help you determine the right course of action in any scenario.

To build a sustainable business, you need to look beyond your own brand history, and pool from the collective wisdom of other ecommerce brands. Using an ecommerce-specific AI solution will help you generate insights to fuel your growth and protect your margins, while saving time on manual review.

How ecommerce-specific AI works

By using an AI model that’s been trained on specialized commerce data (including returns, shipping, carrier performance, fraud, product behavior, exchange patterns), you’ll be able to identify patterns across all your data – even if it’s not clear based on your own historical data. By drawing from a broader foundation that pulls together data points from thousands of brands, you’ll gain access to stronger predictive accuracy.

For instance, you’ll be able to spot subtle red flags for fraud, even if your own business has never seen them before. Rather than let it slide by undetected, you’ll be able to immediately halt these transactions and submit them for manual review – protecting your business margins without negatively impacting the customer experience.

That level of specialization is crucial for supporting your overall business performance and operational outcomes.

Loop Intelligence: A category-defining example

Trained on years of ecommerce data across thousands of businesses and millions of transactions, Loop Intelligence is the premier data analytics solution for ecommerce businesses. With a wealth of features to help you streamline your business and automate decisions based on data insights, you’ll be equipped with the tools you need to stay a step ahead of your competition.

Here’s a look at how you can succeed with an ecommerce-focused AI solution:

Revenue retention

Our solution helps brands lift revenue retention from returns by 11%. By delivering data-backed product recommendations to customers considering exchanges, you’ll be able to improve your exchange rate and help customers find products they’ll love. Fraud prevention

Loop Intelligence has uncovered patterns of returns abuse across millions of returns transactions, and can quickly spot warning signs of potential fraud or abuse in your return requests. We can immediately flag that transaction for manual review, helping you protect your margins and customer experience.

Shipping optimization

With our Dynamic Routing tools, you can set your priorities for return shipping to balance speed against cost. Our solution will instantly identify the carrier and specific route that fits your needs, so you can get inventory back in hand faster at a sustainable cost.

Policy refinement

Customers don’t all behave the same way. So why would you treat your best customers the same as you’d treat a known policy abuser? Loop can automatically set up and enforce dynamic policies based on customer behavior, so that you can ensure your best shoppers get the experience they deserve, while protecting your brand against abusers.

Scalable automation

Loop gives you the tools to make data-backed decisions about your post-purchase strategies – ensuring that you can choose the correct course of action every time without the need for manual intervention. That saves you time and money on CX, so you can scale your business faster and more efficiently.

Using Loop Intelligence to tap into the right insights will help you curb costs, protect margins, and enhance your customer experience, so you can scale faster.

Ready to see how we can help? Book a demo today.