The Returns Revenue Gap
Beyond the refund: See what 3,600 brands and consumers revealed
Most brands think they have a returns problem. They actually have a revenue problem, and most don't know it. We did the research to find exactly where the gap is widest: between what retailers believe and what shoppers are actually doing. What’s inside: benchmark data, tactical playbooks, and brand plays from brands like Jones Road, Oh Polly, Muscle Nation, and more. $2.82 billion is sitting on the table this BFCM. Go find your share.
of consumers say they want a refund. 87% would take an exchange instead.
of brands call fraud a real problem. Only 37% use AI to catch fraud.
58% of consumers have walked away over a return policy. 10% of brands think they're at risk.
Backed by real merchant data from thousands of brands
Get the data and tactics
If you only read one returns report this BFCM, make it this one.