Columbus, Ohio – May 10, 2024 – Loop Returns, the leading returns and reverse logistics platform, is thrilled to announce the appointment of Michael Paulson as its Chief Product Officer, effective April 15, 2024. This landmark appointment marks a pivotal moment in Loop’s growth and its commitment to innovation.

Michael Paulson brings a wealth of experience in e-commerce technology, having honed his skills at some of the world’s largest and most cutting-edge marketplaces. His career is distinguished by a successful track record of leading customer-driven innovation at Bazaarvoice, eBay, Microsoft (Bing Shopping+Travel) and Decide, making him an ideal leader to steer Loop through its most ambitious and forward-thinking product roadmap yet.

Jonathan Poma, CEO of Loop, expressed his enthusiasm about Paulson’s appointment: “Bringing on Michael as our Chief Product Officer is a major investment in our future. His leadership will greatly enhance our world-class product team as we embark on the most ambitious phase of innovation in our company’s history. Michael’s vision aligns perfectly with our goals as we evolve into a strategic partner for enterprise brands, launch new solutions to address merchants’ biggest challenges, and lead the industry in reshaping the post-purchase experience.”

Bolstered by Paulson’s leadership, Loop aims to expand its offerings, establishing itself not only as a top solution provider but also as a thought leader in the e-commerce space. This strategic move is expected to benefit Loop merchants significantly, providing them with unparalleled insights and capabilities to manage returns and exchanges, reduce returns fraud and abuse, and streamline logistics while reducing costs.

About Loop Returns

Loop is the leading post-purchase platform optimizing returns, exchanges, and reverse logistics for more than 3,500 of the world’s most-loved brands. Through innovative features like Workflows, Instant Exchanges, Shop Now, and Bonus Credit, Loop helps brands unlock cost savings, increase customer lifetime value, and retain more revenue. Loop has processed over 40 million returns and counting. Learn more at


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