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In The Loop

Covering commerce, retention, and the entire post-purchase experience.

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What is package protection in ecommerce? A guide for brands

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What is package protection in ecommerce? A guide for brands

April 9, 2026

Retention isn’t a marketing problem: The post-purchase ops playbook for 2026

Beyond Returns

Retention isn’t a marketing problem: The post-purchase ops playbook for 2026

March 25, 2026

The pre-purchase tools ecommerce brands need in 2026

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The pre-purchase tools ecommerce brands need in 2026
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Corinne D'Andria

March 19, 2026

Why your Shopify store needs real ETAs to be successful

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Why your Shopify store needs real ETAs to be successful
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Vaishali Ravi

March 17, 2026

Post-purchase behavior: The key to repeat purchases

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Post-purchase behavior: The key to repeat purchases
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Carly Greenberg

March 17, 2026

Most common return reasons in ecommerce by vertical (2026 data and trends)

Returns Management

Most common return reasons in ecommerce by vertical (2026 data and trends)

February 26, 2026

The case for consumer-paid returns in 2026

Returns Management

The case for consumer-paid returns in 2026

February 6, 2026

Simplifying the new post-purchase tech stack - 2026 & beyond

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Simplifying the new post-purchase tech stack - 2026 & beyond

January 26, 2026

How pre-purchase transparency boosts ecommerce retention rates

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How pre-purchase transparency boosts ecommerce retention rates

January 14, 2026

Integrate Loop with your 3PL and shipping partners: Why and how to do it

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Integrate Loop with your 3PL and shipping partners: Why and how to do it

December 29, 2025

Brand reputation in ecommerce: Why it matters more now than ever

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Brand reputation in ecommerce: Why it matters more now than ever
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Corinne D'Andria

December 23, 2025

AllBeyond ReturnsFraud & Returns AbuseInternational MarketsLoop CornerPeak SeasonReturns ManagementTariffs
Your guide to frustration-free packaging

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Your guide to frustration-free packaging
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Kelli Trapnell

June 2, 2023

Using Shopify to process product exchanges

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Using Shopify to process product exchanges
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Kelli Trapnell

May 23, 2023

5 features you need from your point of sale (POS) system

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5 features you need from your point of sale (POS) system
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Vaishali Ravi

April 25, 2023

How bracketing affects the swimwear industry—and how to prepare

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How bracketing affects the swimwear industry—and how to prepare
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Kelli Trapnell

April 18, 2023

Understanding how the Cost of Goods Sold formula can increase revenue

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Understanding how the Cost of Goods Sold formula can increase revenue
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JP Arnaud-Marquez

April 12, 2023

How to help ecommerce shoppers curb buyer’s remorse

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How to help ecommerce shoppers curb buyer’s remorse
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JP Arnaud-Marquez

April 7, 2023

What your inventory turnover ratio means for your business

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What your inventory turnover ratio means for your business
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Kelli Trapnell

April 5, 2023

How personalization can help your business grow

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How personalization can help your business grow
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Kelli Trapnell

March 30, 2023

Celebrating Women’s History Month with 8 incredible woman-owned Shopify businesses

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Celebrating Women’s History Month with 8 incredible woman-owned Shopify businesses
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Kelli Trapnell

March 29, 2023

Three factors that impact shopper behavior

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Three factors that impact shopper behavior
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Kelli Trapnell

March 9, 2023

How to optimize ecommerce customer support with automation

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How to optimize ecommerce customer support with automation
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JP Arnaud-Marquez

March 7, 2023

What you should know about cross-border ecommerce regulations

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What you should know about cross-border ecommerce regulations
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Kelli Trapnell

March 1, 2023

Nine Black-owned businesses on Shopify to support

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Nine Black-owned businesses on Shopify to support
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Carly Greenberg

February 28, 2023

How is shopper purchasing behavior changing in 2023?

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How is shopper purchasing behavior changing in 2023?
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Kelli Trapnell

February 23, 2023

Key differences between Gen X, Millennial, and Gen Z shoppers that retailers can’t ignore

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Key differences between Gen X, Millennial, and Gen Z shoppers that retailers can’t ignore
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JP Arnaud-Marquez

February 21, 2023