We’ve just marked the 157th anniversary of Juneteenth – a celebration to commemorate June 19th, 1865, the date when a group of enslaved Africans in Galveston, Texas, were informed by Union soldiers that they had been freed.
Although the Civil War had ended almost two and a half years earlier, many enslaved people in remote areas like Galveston weren’t yet aware of their newfound freedom, and so June 19th (“Juneteenth”) soon became a landmark date that was used to honor the emancipation of Black Americans.
The date became a state holiday in Texas in 1980, and finally made its way to becoming a federal holiday in 2021.
As Black Americans have long known, Juneteenth is much more than a day to eat BBQ and enjoy a day off work – it’s a holiday that honors the legacy of Black Americans who spent their lives in slavery, and celebrates the progress that has been made in racial justice while acknowledging the work that still needs to be done.
You can honor Juneteenth by making a donation to a charity that focuses on racial justice and equality. Conscious consumerism is another great way to give back – here’s a look at some of our favorite Black-owned Shopify businesses to support, today and every day.
Beautiful Curly Me
Young Black girls don’t often see themselves represented in the dolls that are available to them – and it can make them critical of their own appearances from an early age. Beautiful Curly Me was inspired by the experience that founder Evana Oli had with her daughter Zoe, who asked why even her dark-skinned doll had straight, smooth hair very different from her own natural curls.
Evana set out to create a line of curly-haired Black dolls, as well as doll clothing and accessories, that would help girls like her daughter feel good about themselves. And for every doll that is purchased, the brand donates a doll to an underprivileged child, helping to boost confidence and self-esteem in young girls across the country. Buy a doll (and give a doll).
BLK MKT Vintage
BLK MKT Vintage is a Brooklyn-based antique shop focused on collectibles and vintage products that reflect Black history. Products are available in their store in Bedford-Stuyvesant, as well as online. Here, you’ll find products including vintage literature, vinyl, decor and furnishings, as well as modern designs focused on Black culture in America. Sort through their treasures.
Call Number Store
The Call Number store offers a variety of book subscription boxes – focusing on celebrating contemporary Black literature and authors. Founded and curated by a former librarian, the company’s goal is to bring diverse and compelling literature and nonfiction by Black authors to readers of all backgrounds. Take a peek at the book boxes.
Dalasini, founded by Shamila Nduriri, is an online jewelry retailer that’s focused on modern jewelry that showcases the cultural symbols and heritage of Africa. The brand offers a collection of rings, cuffs, earrings, necklaces, and more. All products are made with sustainable materials by skilled artisans in the United States, and 10% of proceeds go back to charities that support wildlife conservation and vulnerable children in Africa. Find your perfect style.
EcoDaisy is a brand focused on creating safe and environmentally sustainable cleaning products, founded by environmental engineering Ph.D Priscilla Johnson. The company offers a variety of product lines including disinfecting wipes, bathroom cleaner, glass cleaner, foaming hand soap, and more. Find a greener way to clean.
Jungalow is a lifestyle brand that features jungle- and nature-inspired decor, bedding, gifts, prints, and other accessories. Founded by designer Justina Blakeney, the brand focuses on using sustainable and non-toxic materials in its production process. Jungalow’s other initiatives include a “Trees for the Future” initiative, in which the brand has planted over 65,000 trees with a portion of its profits, and donations to other important causes including the ACLU, Black Lives Matter, Girls Who Code, Girltrek, The Rainforest Alliance. Explore the jungle.
The Lip Bar
Founded and owned by women of color, The Lip Bar offers a wide range of vegan and cruelty-free cosmetics products for face, lips, and eyes, offered in a wide range of shades. To find the right look for you, you can use The Lip Bar’s virtual try on augmented reality feature to see how a product will appear on your face, or take the complexion quiz to identify the right tone. The brand also features ethnically and size-diverse models, helping women get a more realistic look at how the products might appear on them. Get a virtual makeover.
This cosmetics brand was founded by Black women KJ Miller and Amanda E. Johnson, after a discussion about how difficult it was to find the right shade of nude lipstick. That conversation gave them the inspiration to launch a cosmetics company, focused on providing a wide range of shades of foundation and lipstick for every color of skin. Try Mented Shade’s Shade Finder to find the perfect match for you.
Soft Like Me
Soft Like Me is a sustainable, BIPOC-owned skincare brand that focuses on giving back to the community. The brand offers products including fair-trade home goods, skin creams, scrubs, bath teas, and more – focusing on organic and ethically sourced products. The brand gives back a portion of proceeds to a variety of charities focused on mutual aid and the environment. Treat your skin now.
These stores are just a sampling of many of Black-owned businesses that are worth your time and money. To find even more, check out Empowered by Shopify to find close to 1,000 Black-owned online stores powered by Shopify.