10 Great Examples of Ecommerce Order Tracking Pages
We all know the feeling: you place an order online, and immediately you’re refreshing your inbox for that shipping confirmation. Order tracking emails are some of the most opened messages in ecommerce (65% average open rate!), and transactional emails like shipping updates get 8X more engagement than standard marketing emails.
That’s why sending shoppers straight to USPS or FedEx is such a wasted opportunity. The best brands don’t just tell customers where their package is, they create branded order tracking pages that keep shoppers engaged, on-site, and often shopping again.
In this blog, we’ll walk through what makes a great order tracking page and share 10 standout examples from brands doing it right.
What makes a great order tracking page?
The best order tracking pages aren’t just about telling customers where their package is—they’re about creating an experience that feels seamless, branded, and valuable. Here’s what separates a good page from a great one:
1. Accurate, detailed shipping updates
This is table stakes. Shoppers expect clear, real-time information about their orders, including:
- A breakdown of items in the order
- Shipping and delivery dates
- Order and tracking numbers
- Billing and shipping addresses
- A link to follow the package journey
When these basics are easy to find and visually clear, customers feel reassured and confident.
2. Brand consistency and design
Order tracking is part of your post-purchase journey so it should feel like your brand. The most effective pages:
- Match your site’s colors, fonts, and tone of voice
- Use polished graphics or visuals instead of generic carrier templates
- Include copy that feels human, helpful, and true to your brand personality
This transforms a transactional page into an extension of your customer experience.
3. Engagement opportunities baked in
Tracking pages attract high engagement. Instead of leaving that traffic untapped, top brands layer in:
- Product reviews – prompting customers to leave feedback directly on the page
- Personalized recommendations – highlighting complementary or popular products
- Exclusive offers – discounts or promos, ideally with urgency (“Ends tonight!”) to encourage immediate action
These CTAs turn an informational page into a marketing channel.
4. Helpful resources and support
Tracking is also a chance to reduce “Where’s my order?” tickets. Add:
- Links to FAQs or return policies
- Product instructions or tips
- Easy access to your social channels or mobile app
By anticipating questions and pointing shoppers to answers, you save your support team time and build trust with customers.
5. Community and connection
Some brands go even further by reminding shoppers they’re part of something bigger. For example:
- Featuring user-generated content or customer favorites
- Promoting your brand’s app
- Showcasing seasonal campaigns or social initiatives
This makes the page feel less like a dead end and more like an invitation back into your brand’s world.
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Here are 10 brands that nail the order tracking experience—plus ideas you can steal for your own store.
1. Wayfair
Wayfair keeps it simple, clean, and 100% on brand. Their page includes clear graphics and an infographic that sets delivery-day expectations. It feels polished and helpful without being overwhelming.
Source: Wayfair
2. Hermès
Luxury through and through. Hermès flips the traditional tracking graphic vertically, making it both familiar and distinctive. Pair that with FAQs right on the page, and you’ve got form + function working together.
Source: Hermes
3. Goldbelly
Goldbelly’s page is bold and engaging. The interactive shipping map makes you want to check in more than once, and the rewards banner (“Earn Belly Rewards!”) is a clever way to sneak in loyalty program marketing.
Source: Goldbelly
4. Native
Native proves minimalism works. Their page mirrors the brand’s clean, natural vibe while seamlessly weaving in CTAs that encourage sharing and repeat purchases. Nothing feels out of place - it’s all on brand.
Source: Native
5. Victoria’s Secret
This page is all about clarity. A detailed breakdown of each shipment phase answers customer questions before they even need to ask. It’s a great example of how transparency can build trust.
Source: Victoria’s Secret
6. Glossier
Glossier doesn’t waste a pixel. Their order tracking page includes branded graphics, product recommendations, and an FAQ section. It’s a perfect example of how to turn high engagement into repeat purchases.
Source: Glossier
7. UGG
Straightforward at first glance, but the magic is in the details: UGG prompts shoppers to opt in for text message notifications. That small addition fuels future marketing and strengthens customer connection.
Source: UGG
8. Aerie
Aerie combines simplicity with action. Customers can rate their shipping experience and review products right on the page. It’s a frictionless way to collect feedback while keeping shoppers engaged.
Source: Aerie
9. Hanna Andersson
This page turns the bottom half into a mini-marketing hub—lining up promos for sales, social campaigns, and additional shopping. It’s a smart way to keep customers clicking around.
Source: Hanna Andersson
10. Domino’s
The GOAT of order tracking. Domino’s pizza tracker is interactive, real-time, and so iconic it’s starred in ads. Customers know exactly where their pizza is and get fun CTAs layered in—proof that tracking can be both functional and memorable.
Source: Domino’s
Bringing it all together
Branded order tracking pages are more than a courtesy, they’re a chance to keep customers on your site, reinforce your brand, and drive repeat revenue.
The best brands don’t stop at answering “Where’s my order?” They turn that moment into a reason for customers to come back again and again.
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