13 Great Examples of Ecommerce Order Tracking Pages
We all know the feeling: you place an order online, and immediately you’re refreshing your inbox for that shipping confirmation. Order tracking emails are some of the most opened messages in ecommerce (65% average open rate!), and transactional emails like shipping updates get 8X more engagement than standard marketing emails.
That’s why sending shoppers straight to USPS or FedEx is such a wasted opportunity. The best brands don’t just tell customers where their package is, they create branded order tracking experiences that keep shoppers engaged, on-site, and often shopping again. By delivering branded order tracking emails that link through to fully featured webpages, you’ll be able to build a cohesive experience for your brand that boosts engagement, drives upsell revenue, and reduces customer support inquiries.
In this blog, we’ll walk through what makes a great order tracking page and share 13 standout examples from brands doing it right.
What makes a great order tracking page?
The best order tracking pages aren’t just about telling customers where their package is—they’re about creating an experience that feels seamless, branded, and valuable. Here’s what separates a good page from a great one:
1. Accurate, detailed shipping updates
This is table stakes. Shoppers expect clear, real-time information about their orders, including:
- A breakdown of items in the order
- Shipping and delivery dates
- Order and tracking numbers
- Billing and shipping addresses
- A link to follow the package journey
When these basics are easy to find and visually clear, customers feel reassured and confident.
2. Brand consistency and design
Order tracking is part of your post-purchase journey so it should feel like your brand. The most effective pages:
- Match your site’s colors, fonts, and tone of voice
- Use polished graphics or visuals instead of generic carrier templates
- Include copy that feels human, helpful, and true to your brand personality
This transforms a transactional page into an extension of your customer experience.
3. Engagement opportunities baked in
Tracking pages attract high engagement. Instead of leaving that traffic untapped, top brands layer in:
- Product reviews – prompting customers to leave feedback directly on the page
- Personalized recommendations – highlighting complementary or popular products
- Exclusive offers – discounts or promos, ideally with urgency (“Ends tonight!”) to encourage immediate action
These CTAs turn an informational page into a marketing channel.
4. Helpful resources and support
Tracking is also a chance to reduce “Where’s my order?” tickets. Add:
- Links to FAQs or return policies
- Product instructions or tips
- Easy access to your social channels or mobile app
By anticipating questions and pointing shoppers to answers, you save your support team time and build trust with customers.
5. Community and connection
Some brands go even further by reminding shoppers they’re part of something bigger. For example:
- Featuring user-generated content or customer favorites
- Promoting your brand’s app
- Showcasing seasonal campaigns or social initiatives
This makes the page feel less like a dead end and more like an invitation back into your brand’s world.
13 great ecommerce order tracking emails and pages
1. Casely
Casely, a tech accessories company focused on selling colorful and stylish smartphone cases, nails the post-purchase experience with on-brand order status emails that engage and inform their customers. The emails include an FAQ section that answers common questions about shipping and deliveries, helping them to reduce customer support inquiries.
Casely also includes graphic buttons that customers can use to visit their account, join Caely’s VIP club, and refer a friend, helping them boost customer loyalty and support new customer acquisition. Since implementing Loop’s order tracking campaigns, Casely’s been able to reduce 76% of their “where’s my order” tickets, saving over $1880 a month in support costs.
2. Aura Bora
Aura Bora, a brand of herbal flavored waters, partnered with Loop to heighten their customer’s engagement through branded shipping notifications, and increase their retention rate. They built sophisticated and creative order tracking pages that feature all of the relevant information around their product orders, as well as a prominent banner encouraging them to reorder their most recent purchase. The emails also include links to all of Aura Bora’s social channels, encouraging shoppers to stay engaged between shipments.
Since onboarding with Loop, the brand has seen a significant boost in engagement and conversions from its new order tracking pages: The emails have a 72% open rate, a 14.2% click-through rate, and a conversion rate of 1.53%. Prioritizing a great order tracking experience is keeping customers happy and hydrated.
3. Everyday Dose
Everyday Dose makes coffee that’s good for your brain and gut, loaded with healthy ingredients including mushrooms, collagen protein, and nootropics. Their shipping notification emails provide clear graphic timelines that illustrate where each order is in the process, with an order tracking link that helps shoppers see how soon they’ll be able to brew a cup. The emails include a preview of their order, plus a personal invitation to join the “Dose Fam” for discounted subscriptions on their custom coffee blends.
4. Buoy
Buoy is a line of liquid electrolytes for cellular hydration, which are designed to be added to any beverage. This type of product is new for many shoppers, so Buoy’s order tracking page doesn’t just provide info on the shipment’s delivery status – it offers a “Read Me Before You Squeeze Me” guide on how to safely use the product, including how much and how often to use it. The email includes a variety of easy-to-navigate buttons at the bottom, including additional tips, product recommendations, a discount for shoppers with chronic illnesses, an FAQ, a contact email, and social channels.
5. Baboon to the Moon
Baboon to the Moon sells rugged, colorful go-bags, fannypacks, and backpacks made for people who love to explore the world around them. Their order tracking emails help their shoppers get hyped up for their next adventure, with a fun outer themed animated graphic and a photo summary of the items they’ve ordered. In the email footer, you’ll find links back to popular product categories, as well as their Instagram feed.
6. A Pup Above
A Pup Above knows that its customers will be eager to serve up their delectable sous-vide dog food to their hungry hounds. The brand keeps shoppers engaged with cute and colorful email delivery notifications featuring adorable pups. They can follow the link for real-time tracking updates, or follow the brand on social media for pup pics, recipes, and other fun updates.
7. Feastables
YouTube sensation MrBeast’s chocolate company, Feastables, uses the brand’s playful, retro design to keep shoppers informed about their upcoming candy delivery. The tracking email includes multiple engagement points, including a tracking link, FAQ links, “My Account,” and a text opt-in to deliver multiple opportunities for brand interaction.
8. Usual Wines
Usual Wines, a brand of sugar-free wines that delivers single portion-sized bottles, puts the important details up front: An adult who’s 21 or over must be home to sign for the order. The brand makes it easy to stay on top of when the order will be arriving with real-time order tracking, and provides footer links to their shop, FAQ, About section, contact link, and Instagram feed.
9. Plant Provisions
Plant Provisions makes plant-based meat substitutes that require refrigeration, so their tracking message leads with a clear food safety reminder: place products in the fridge as soon as they arrive. To build excitement, the message features mouthwatering photos of their deli slices in sandwiches, sparking ideas for mealtime.
Shoppers are invited to explore even more recipe inspiration and product tips on Instagram and Facebook, with links prominently displayed. To keep the experience personal, Plant Provisions also provides a direct email address where customers can share feedback or ask questions.
10. Hey Bud
Hey Bud, an all-natural skincare line, turns shipping updates into a moment of celebration. Their out-for-delivery email kicks off with an enthusiastic headline—“Best. News. Ever!”—to heighten anticipation and delight. The message keeps the tone playful, assuring shoppers there’s no need to camp by the mailbox while also giving them the option to track their order in real time with a bold call-to-action button.
To boost engagement beyond the delivery, Hey Bud weaves in a rewards reminder, highlighting the shopper’s $15 credit and prompting them to redeem it. They also invite customers into their exclusive Facebook VIP group, deepening the sense of community and brand loyalty. This email helps the brand build excitement, strengthen relationships, and encourage repeat purchases.
11. Kitsch
Kitsch wants its customers to feel just as confident in the shipping journey as they do in the quality of their sustainable hair, bath, and beauty products. Their branded order tracking page includes a detailed shipping journey, recommendations for additional products (complete with customer ratings), a summary of Kitsch’s origin story, and an FAQ section that answers questions around return and shipping policies.
The page features a clean layout with attractive product photos that will entice customers to re-engage with the brand’s content, encouraging them to make another purchase while they’re excited about their current order.
12. Woof
Woof sells plant-based chew toys that help your dogs’ teeth stay healthy and cavity-free, which can be stuffed with their nutrient-packed and delicious Pops. The brand’s order tracking page keeps customers informed of their step-by-step order tracking journey, and spotlights their products, with simple, add-to-cart buttons for both chew toys and Pops.
The page also features fantastic social proof for their products. Woof spotlights the Pupsicle chew toy, highlighting the fact that it’s loved by more than 200,000 dogs. The page includes multiple embedded videos, showcasing real customers raving about the toy and showing how their dogs use it. Shoppers can then add the Pupsicle directly to their cart, with options for color and dog size.
The page closes out with simple links to their support section, and an email opt-in form to be added to Woof’s mailing list. With a clean layout, simple colors, and vibrant graphics featuring dogs at play, Woof’s order tracking page is a great example of compelling post-purchase marketing.
13. Mugsy
Mugsy advertises “the world’s most comfortable jean,” along with other tops, bottoms, and accessories for men who don’t want to sacrifice style for comfort. Their order tracking page is short and sweet but effective: After the order tracking status, the page includes a banner featuring photos, prices, and reviews of recommended products.
They also include a short FAQ section that includes questions on both product care and on the brand’s return and exchange policies. By both promoting curated recommendations and making common answers easy to find, the brand’s order tracking page helps boost upsells and reduces inquiries to customer support.
Bringing it all together
Branded order tracking pages are more than a courtesy, they’re a chance to keep customers on your site, reinforce your brand, and drive repeat revenue.
The best brands don’t stop at answering “Where’s my order?” They turn that moment into a reason for customers to come back again and again.
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