Best ecommerce post-purchase tracking tools for 2025
Corinne D'Andria
·August 27, 2025
For ecommerce brands, everything that happens after the customer places an order is just as important as what’s come before. Delivering a best-in-class post-purchase experience can mean the difference between a disillusioned one-time shopper and a loyal lifetime brand advocate.
Guaranteeing a great post-purchase experience relies on a number of capabilities, including packaging and shipping, customer support, and post-purchase tracking.
Let’s hone in specifically on tracking. We’re not referring to your analytics tracking here – instead, post-purchase order tracking focuses on providing real-time updates around order status. For ecommerce brands, order tracking is a critical feature: 90% of shoppers say they want the ability to track their orders.
While many brands simply provide customers with access to their carriers’ order tracking links and call it a day, that won’t cut it when you’re aiming for an optimal post-purchase experience.
A best-in-class order tracking solution should make it easy for your brand to stay on top of any shipping and delivery updates that might impact the customer experience, empowering you to provide branded order updates and real-time returns tracking updates. By building a proactive, branded order tracking experience, you can keep your customers engaged and informed at every stage of the delivery process.
You can also use inventory tracking tools for better management around ecommerce logistics, with detailed updates around each return’s condition and disposition that help you determine whether to restock or dispose of returned items. You’ll be equipped to make data-driven decisions around inventory management that boost your margins.
Ready to review our selection of the best post-purchase order tracking tools? Read on 👇
Loop
You may know Loop primarily as a returns management platform, but since acquiring Wonderment last year, we’ve launched new order tracking features to help brands strengthen their customer relationships across every post-purchase touchpoint. Our branded order tracking tools enable you to share delivery estimates and engaging updates throughout the delivery process via email and SMS - with opportunities to generate upsell revenue with additional product links, boosting same-month repeat purchase volume by 20%. You’ll also be able to set up campaigns and trigger actions based on certain conditions, such as notifying the customer when a delivery is delayed and instantly sending out a new shipment. Our proactive order tracking features help brands reduce WISMO customer service inquiries by up to 40%.
Shipway
Shipway is a Shopify-based shipping aggregator platform with robust order tracking features to keep both merchants and customers informed around delivery status. With Shipway, your brand can build a customizable order tracking page, and provide your shoppers with delivery status updates via SMS, email, and WhatsApp. You’ll be able to view shipment status directly within your Shopify backend, making it easy to stay on top of delays or exceptions. Shipway also integrates a Net Promoter Score (NPS) survey for customers, so you can instantly collect feedback on their shipping and delivery experience that you can use to inform your business strategy. If you’re using a smaller regional carrier, Shipway may be a good fit – Shipway’s unified API offers integrations with more than 600 carriers.
Outvio
Outvio integrates a help desk, 3PL tools, and post-purchase tools into a single unified platform that works with Shopify and other leading ecommerce solutions, including BigCommerce, Magento, and WooCommerce. Its sophisticated tracking portal includes live scan updates, an interactive map, and “Smart Actions” allowing customers to self-resolve issues. The platform also supports merchants with a built-in claims and issue management dashboard, where you can file claims for damage and upload photos for faster resolution from the shipping carrier.
ShipStation is a shipping portal that helps you choose the best carrier rates and consolidate your shipments in one place. They enable brands to build customized tracking hubs where they can keep customers on top of delivery status, with the option to set up transactional email campaigns (though not SMS). Their “delayed send” options allow you to wait for the label to be scanned before notifying customers or connected storefronts, helping you avoid crossed wires.
Shippo
Shippo offers all-in-one shipping and tracking, with rate shopping, label printing, returns, tracking, notifications, and analytics in one platform. Shippo’s order tracking API connects with more than 60 global carriers to help your brand deliver real-time delivery status updates on branded tracking pages, with email updates. The platform also offers robust analytics reports, including shipping spend, carrier performance, and label count trending.
ParcelPanel
ParcelPanel is a Shopify-native app that focuses on order tracking, returns & exchanges, and shipping protection. The order tracking solution includes branded tracking pages, and email notifications with embedded product recommendations to promote upsells. The platform’s shipping protection solution encourages customers to protect their purchases, helping you reduce the risk of missed or damaged orders impacting your margins.
Shop
Shopify’s free order tracking app, Shop, enables customers to aggregate shipping information for all their purchases by scanning delivery labels from their email in-boxes. Because Shop is consumer-focused, you won’t have the ability to brand the content your customers see, or send out customized notifications – but you can promote the app as a reliable third-party option to help your shoppers tap into real-time delivery updates and insights, keeping them informed on their order status and reducing your WISMO inquiries.
TwoBoxes
Two Boxes, a Loop integration partner, operates a little differently from the other tools we mentioned, as it’s not consumer-focused at all. That said, this solution offers invaluable tracking insights for merchants when it comes to receiving returned items. For brands that use 3PLs to manage fulfillment and returns, Two Boxes enables you to tap into granular data around the item condition and disposition of each returned item. You’ll be able to use that data to inform your returns strategy for each product, whether that means re-selling the item, recycling it, or destroying it. By making better decisions around returned products, you’ll be able to improve your margins with a more effective restocking strategy.
By choosing the right order tracking solution for your brand’s needs, you’ll be able to deliver a superior post-purchase experience that boosts customers’ confidence and helps you improve your profit margins.
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