Why Australian brands choose Loop: Returns, shipping, and fraud prevention
Samir Kamnani
·August 20, 2025
Australia’s ecommerce sector is surging: Online retail spending reached over $69 billion AUD in 2024, representing a 12 percent increase over the previous year. Consumers increasingly expect fast, flexible shopping experiences, and brands that meet those expectations stand to gain a significant competitive edge.
One standout example is LSKD, a high-performance apparel brand based in Queensland. Since launching on Shopify Plus and scaling with a strong focus on customer experience, LSKD has built a loyal following both locally and overseas.
But as they grew, LSKD found the returns process wasn’t as scalable. It could take the brand six weeks to manually complete a customer return, and the time-consuming process was a drain on their customer support team. By transitioning to Loop to help them develop an automated customer-first returns process, they’ve been able to build a post-purchase experience that helps them drive customer loyalty and improve revenue retention.
Across Australia, forward-thinking brands like LSKD, Princess Polly, White Fox, and more are proving that streamlined returns are a key part of the post-purchase experience.
Key features for Australian returns success
Customisable workflows for domestic & international returns
Whether your brand is shipping products domestically within Australia, or selling to global audiences in the U.S., the U.K., the E.U., N.Z., and elsewhere, you need flexible returns rules that adapt to each region. Loop’s Workflows lets you automate returns policies based on geography, product type, customer segment, or even return reason.
For example, your brand might offer free returns within metro areas in Australia like Sydney and Melbourne, but charge a flat fee for remote regions or international shipments. Loop makes it simple to build those distinctions into your system without overloading your customer support team.
You can also use Loop’s Checkout+ tool to charge an upfront fee that guarantees a free return later, ensuring that you can build a cash buffer for a profitable returns process that covers the costs of your return shipping fees and software.
Streamlined cross-border shipping & logistics
International returns are a growing challenge for Australian brands expanding globally. Shipping delays, customs paperwork, and unclear costs often result in poor customer experiences and lost revenue.
Loop partners with global logistics providers like DHL Express, SEKO, and Australia Post, giving brands access to negotiated rates, efficient local logistics and cross-border shipping, and seamless return label generation. Integrations with platforms like Global-e help merchants manage duties and taxes with ease, while Loop’s real-time return tracking gives operations teams full visibility into inventory status and condition, so you’ll know upfront whether your merchandise should be returned into stock or offloaded.
For LSKD, which ships globally, this has enabled consistent customer service and better decisions around inventory restocking and liquidations, helping them make data-driven decisions that improve their margins.
Uplevel your shopping cart with Checkout+
Unlike other solutions that keep extra revenue earned through return fees, Loop gives your revenue back.
Learn moreRevenue retention via Exchanges and Store Credit
One of the most powerful returns strategies for Australian brands is to turn refunds into exchanges. With Loop, customers can self-serve returns and easily swap for a different size, color, or even a new product entirely. If they’re not ready to make a decision on the spot, they can save their refund amount as store credit to use later.
LSKD has seen tangible results through the exchange optimisation process: They’ve been able to retain 53% of their returns revenue, with an average $3.03 upsell value per return.
“Thanks to Loop, LSKD sees returns as another revenue channel now,” says Jenna Cumming, Continuous Improvement Lead at LSKD. “Loop gives us the tools to encourage returns and empowers customers to buy with confidence.”
Returns fraud detection without sacrificing experience
Returns abuse is on the rise in Australia, with returns fraud attempts jumping by 22% between 2023 and 2024. Yet many retailers hesitate to enforce strict policies for fear of damaging customer trust: 22% of retailers say that they continue to prioritise delivering a great customer experience, even at the risk of failing to prevent returns abuse.
But what if you don’t have to choose between stopping abuse and delivering a seamless CX? Loop’s AI-powered fraud detection helps identify suspicious patterns and create guardrails to stop abuse without impacting good customers. Brands using Loop’s Fraud Model have flagged 87% of fraudulent return attempts, preserving revenue while maintaining a positive experience for legitimate shoppers.
The takeaway for Australian brands
Australian ecommerce is in a golden era of growth, but competition is fierce. Whether you’re shipping across the country or across the globe, investing in a modern returns platform like Loop gives your brand a strategic edge. Using Loop’s returns management tools for AU brands, you’ll be able to improve customer satisfaction, reduce support burden, and unlock new revenue through smart returns optimisation.
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With Loop, your brand can offer everything from refunds to direct exchanges to shopper incentives and more. Even better? These exchanges build your business.