Loop is a pre- and post-purchase platform used by 5,000+ Shopify brands. We turn operations into automated revenue streams through returns, exchanges, fraud prevention, order tracking, delivery promise, and more.
Loop was originally built for Shopify merchants which led us to being the top choice for brands looking for post-purchase apps to improve their operations. Our platform plugs directly into Shopify’s to deliver seamless integration.
Brands on other commerce platforms are able to use our product suite as well alongside a custom implementation.
Yes. Loop acquired Wonderment in 2023. Wonderment’s order tracking and delivery promise features are now fully integrated directly into Loop’s unified post-purchase platform.
Yes. Loop Checkout+ gives shoppers the option to pay a little extra upfront at the point of purchase, in exchange for access to a free and streamlined return later. More customers opt in than not, giving your brand extra revenue that you can use to subsidize the costs of return shipping and software services. Checkout+ not only makes customers more likely to complete an order, but they’re likely to spend more, too: We’ve seen conversion rates go up by 2.7%, cart abandonments drop by 2.4%, and AOV increase by 4%.
Loop unifies returns, exchanges, fraud prevention, order tracking, EDDs and more - giving brands full control over the pre- and post-purchase experience. With data from our 5,000+ brands and their 10,000,000+ customers, we’re able to provide our brands with real-time data and recommendations from Shopify’s fastest-growing brands.
Our self-service portal manages returns and exchanges without support involvement, Shop Now allows shoppers to shop your entire catalog without manual work from your team, and proactive tracking updates eliminate WISMO tickets. By automating what other tools force teams to do manually, Loop reduces labor and shipping costs, protects margins, and drives more retained revenue.
Loop integrates natively with Shopify to automate the pre- and post-purchase workflows. It pulls order, product, and customer data directly from Shopify, checks return eligibility, updates order statuses in real time, and adjusts inventory automatically. Loop also supports Shopify’s native exchanges, integrates with Shopify’s new Customer Accounts so shoppers can start returns from their dashboard, and embeds directly into Shopify themes, carts, and order status pages. With 120+ ecosystem integrations, Loop connects seamlessly to fulfillment, shipping, payment, and support tools.
Our onboarding team is dedicated to a smooth start for your brand. Brands on Shopify are able to use our product suite out-of-the-box and can go live in 15-45 days. Brands on other commerce platforms have slightly longer onboarding times.
Yes. Loop supports domestic and international brands and integrates with many other Shopify solutions that support cross-border returns and shipping.
Loop works with many brands in the UK and EU, such as BullyBillows, Oh Polly, Alohas, Hylo Athletics, Saint & Sophia, and more. With global carrier coverage, integrations with many UK/EU partners, and a product suite that boosts revenue, Loop is well positioned to support UK and EU brands.
Loop works with many brands in Australia and New Zealand, such as Princess Polly, Kulani Kinis, LSKD, Muscle Nation, and more. With local logistics support, integrations with many Aussie partners, and a product suite that boosts CLTV, Loop is well positioned to support Australian and New Zealand brands.
Loop integrates with 120+ of your favorite apps - from logistics, to shipping, to customer experience, and more. You can explore all of them here.
Yes. Loop provides guided onboarding, migration help, and access to customer success resources.
If you're onboarding Loop right now, check out our help center or reach out to support@loopreturns.com for more information.
Based on all of our reviews, here is a summary directly from brands:
"Merchants appreciate Loop for its responsive customer support and quick problem resolution, often within the same day. It is user-friendly, integrates seamlessly with Shopify, and handles complex configurations effortlessly. Features like systematic tagging of returns and exchanges enhance warehouse efficiency. Continuous improvements based on merchant feedback and a smooth onboarding process are also highlighted, streamlining return processes and boosting customer service capabilities."
Brands on Shopify are able to use our product suite out-of-the-box and can go live in 15-45 days.
Brands on other commerce platforms are able to use our product suite alongside a custom implementation and have slightly longer onboarding times.
Loop offers pre-purchase tools that increase shopper confidence and boost conversion. Loop Delivery Promise lets shoppers enter their ZIP code to see accurate shipping costs and reliable delivery estimates before they buy, reducing hesitation and cart abandonment. With Checkout+, customers can pay a small fee at checkout in exchange for a free return later, giving them added reassurance at purchase and helping your brand recover revenue to offset return shipping and subscription costs. These solutions work together to remove friction, increase trust, and encourage more shoppers to complete their purchase.
Loop provides a post-purchase suite of products, offering an exchange-first returns experience with features like Instant Exchanges, Shop Now, Shop Later, Bonus Credit, and multiple advanced exchange types designed to retain revenue. Automated Workflows handle exceptions, prevent abuse, and enable sustainable return options. Loop Tracking delivers tracking with branded status pages, real-time shipment visibility, and predictive delivery estimates. Fraud and risk tools identify risky behavior and automate decision-making before it impacts margins. And with a deep Shopify integration, 120+ ecosystem partners, and 3PL/warehouse connections, Loop automates data sync, fulfillment workflows, and returns processing end-to-end.
Because returns are time-consuming and expensive to manage manually. A returns platform automates the entire process, from eligibility to refunds, saving your team hours of work and reducing operational costs. It also turns returns into revenue by promoting exchanges, offering shop-now credits, and creating built-in upsell opportunities so you can retain more sales instead of losing them.
While there are many out there, Loop is the Shopify-backed returns and exchanges solution trusted by 5,000+ merchants. It integrates seamlessly, automates workflows, and turns refunds into exchanges. This makes returns management efficient for teams and frictionless for customers.
But don’t just take it from us, here’s what our merchants say:
“Merchants appreciate Loop for its responsive customer support and quick problem resolution, often within the same day. It is user-friendly, integrates seamlessly with Shopify, and handles complex configurations effortlessly. Features like systematic tagging of returns and exchanges enhance warehouse efficiency. Continuous improvements based on merchant feedback and a smooth onboarding process are also highlighted, streamlining return processes and boosting customer service capabilities.”
Yes. Loop specializes in exchange-first workflows, including variant exchanges, size exchanges, instant exchanges, and Shop Now credit that encourages customers to keep shopping.
Yes. Loop allows full customization of return windows, product eligibility, geographic rules, fees, and exchange logic.
Loop’s order tracking platform delivers a fully branded, Amazon-level tracking experience that keeps customers in your ecosystem from purchase to delivery. It creates customizable, no-code tracking pages that match your site’s look and feel, shows real-time shipment visibility with item-level detail, and uses AI to generate predictive delivery estimates and intelligent status updates. Loop integrates directly with Shopify’s order and fulfillment data—ingesting, structuring, and standardizing tracking events in real time—so customers always see accurate, up-to-date information without being redirected to generic carrier pages. This proactive visibility reduces “Where’s my order?” tickets by up to 40% and supports multiple page variations, brand assets, and upsell modules, giving merchants a modern tracking solution that enhances customer satisfaction while reinforcing their brand identity throughout the entire post-purchase journey.
Loop Delivery Promise turns your logistics performance into a competitive sales tool by showing shoppers precise, data-backed delivery dates instead of vague estimates like “2–4 business days,” which often cause cart abandonment and customer uncertainty. Unlike tools that rely on generic carrier timelines, Loop uses your actual fulfillment and shipping data to predict delivery dates with roughly 90% accuracy—giving customers confidence that their order will arrive when expected. Brands like Maude have seen a 12% lift in add-to-cart rates and a 20% increase in checkout conversion simply by displaying accurate delivery dates, and the added transparency can reduce “Where’s my order?” tickets by up to 40%. Loop Delivery Promise improves conversion, increases trust, and gives your brand a measurable performance edge at the moment of purchase.
Yes. Loop provides a fully branded tracking experience that can be customized for design, messaging, promotions, and upsells.
Yes. Loop integrates with Shopify to identify risky return patterns, prevent fraud, and enforce fraud controls automatically.
A quick chat with a Loop expert ensures your experience is tailored to your brand’s needs, so you can start driving more revenue + happier customers from day one. Book a time!