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Meet the 2025 Loop Legend Winners

Celebrating the brands setting the standard in post-purchase. Whether recognized through performance metrics or nominated by our team, these brands are leading the charge in profitable, customer-first growth.

Meet the winners

Retention & Profit

Fastest Growing Brand

Awarded to the enterprise brand with the largest growth in GMV YoY.

Retention & Profit

Fastest Growing Brand

Awarded to the mid-size brand with the largest growth in GMV YoY.

Retention & Profit

Revenue Retention Champion

Awarded to the brand that retained the highest dollar amount in return revenue.

Retention & Profit

Revenue Retention Leader

Awarded to the mid-size brand with the highest percent of revenue retained from returns.

Retention & Profit

Revenue Retention Leader

Awarded to the enterprise brand with the highest percent of revenue retained from returns.

Retention & Profit

Upsell Excellence Award

Awarded to the mid-size brand that converted the highest percent of returns into upsell opportunities.

Retention & Profit

Upsell Excellence Award

Awarded to the enterprise brand that converted the highest percent of returns into upsell opportunities.

Retention & Profit

Breakout Retention Growth

Awarded to the mid-size brand with the biggest increase in dollar revenue retention value YoY.

Retention & Profit

Breakout Retention Growth

Awarded to the mid-size brand with the largest percentage point increase in their revenue retention rate YoY.

Retention & Profit

Breakout Retention Growth

Awarded to the enterprise brand with the biggest increase in dollar revenue retention value YoY.

Retention & Profit

Breakout Retention Growth

Awarded to the enterprise brand with the largest percentage point increase in their revenue retention rate YoY.

Returns Mastery

Return Rate Reducer

Awarded to the enterprise brand with the largest percentage point decrease in their return rate YoY.

Returns Mastery

Return Rate Reducer

Awarded to the mid-size brand with the largest percentage point decrease in their return rate YoY.

Returns Mastery

Return Rate Champion

Awarded to the enterprise brand with the lowest return rate.

Returns Mastery

Return Rate Champion

Awarded to the mid-size brand with the lowest return rate.

Returns Mastery

Policy Optimizer

Awarded to the brand that has shown commitment to using data-driven insights to optimize return policies and boost performance.

Returns Mastery

Analytics Ace

Awarded to the brand that has unlocked the full value of analytics through smart customization, with the most customized dashboards.

Customer Loyalty

5-Star Experience Award

Awarded to the brand with the highest share of 5-star NPS/CSAT return ratings.

Customer Loyalty

Most Loved Return Experience

Awarded to the brand with outstanding NPS/CSAT customer feedback across a large volume of returns.

Customer Loyalty

Customer-First Brand

Awarded to the brand that consistently puts their customers at the center of their post-purchase strategy.

Customer Loyalty

Best Tracking Page

Awarded to the brand that has crafted the most user-friendly and engaging tracking page

Innovation Leaders

Innovation Leader

Awarded to the brand pushing boundaries in returns strategy and customer experience.

" [Loop] actually was making incremental improvements to the product... We weren’t just getting told, ‘we’re going to put that in our product roadmap.’ We were actually getting results.”

Sam Buckingham, Director of Global Digital Product for KEEN

Innovation Leaders

Build with Us Award

Awarded to the brand whose feedback shapes our platform and drives innovation for the Loop community.

“Loop has helped us transform returns from a loss into a loyalty driver, turning what used to be a friction point into a brand touchpoint.”

Alexandria Collis, Sr. Director of Operations at Princess Polly

Innovation Leaders

One Size Fits None Award

Awarded to the brand that’s mastering automation and personalization at scale with the most active workflows.

Innovation Leaders

Loop Luminary Award

Awarded to Emily McMorann of Oh Polly as a top champion in driving success through collaboration and commitment to better post-purchase experiences.

"We often suggest feature requests and new ways to push the boundaries of a standard returns process, and to have Loop onboard and eager to support us makes for a great working relationship."

Emily McMorann, Customer Journey Manager

* For certain performance-based awards, winner selection was informed by a range of contextual and data quality factors.

Join us for the Fastest Growing Brands Virtual Event

Join us for Inside the Fastest Growing Brands: 2025 Benchmarks Unpacked on September 9th at 1:30pm EST. Get an exclusive first look at our upcoming benchmark report and hear from Loop Legends award winners like Oh Polly, as they share proven strategies for protecting profits and boosting customer loyalty ahead of peak season.

Join the virtual event
logos

5,000+

Shopify Brands

13,872,557

Returns Analyzed

$563,853,809

Total Retained Revenue

Powering success for the fastest growing brands

Klaviyo
Shopify
Gorgias
ehouse
Fillogic
Two boxes
attentive
Treet
Ryder
Rebound
Happy Returns
Gladly
Postscript
Nosto
Siena

Be the next Loop Legend

Discover the retention, upsell, and customer-love strategies that earned our Loop Legends their awards. And how Loop can help you do the same.