Boost conversions with peak season delivery date ETAs
Corinne D'Andria
·August 12, 2025
When it comes to peak season shopping, time is of the essence.
Shoppers are often purchasing items that they intend to gift to others during their holiday celebrations – so, if the products aren’t likely to arrive in time for the big event, they’re as good as worthless to them.
A Radial survey found that 44% of shoppers avoided purchasing items that they knew wouldn’t arrive in time for a specific date. And increasingly, shoppers are turning to retailers that they are confident will deliver in time for their holiday events – namely, big box stores with robust fulfillment centers like Amazon (64%), as well as Walmart and Target (47% each).
How can your Shopify ecommerce brand avoid a peak season exodus? Start by enhancing your communication around delivery times.
Why communicate real-time ETAs?
Simply providing a link to your carrier’s tracking information is not enough, especially when the stakes of on-time delivery are so high around Peak Season. Instead, brands should invest in technologies that provide their customers with real-time access to estimated delivery times.
Here’s why it’s so important:
1. Builds trust and transparency
Customers value honesty. By providing accurate shipping estimates right on your product pages and during checkout, you show that you respect your customers' time and trust. This openness builds a strong foundation for customer trust and loyalty, which is vital for long-term success. Brands that actively build customer trust have stronger repeat customer rates and fewer support tickets.
2. Reduces cart abandonment
Ever added items to your cart only to abandon it at the last minute because of shipping uncertainties? You're not alone. It's common for customers to drop out of the buying process at the shipping step if they're unsure about when they'll receive their order. Clear shipping times can significantly reduce cart abandonment rates.
3. Improves customer satisfaction
Customers appreciate knowing what to expect and when. When they have a clear idea of the shipping timeline, it sets the right expectation, leading to higher satisfaction when their order arrives on time.
4. Decreases customer support queries
A lot of customer support tickets are questions about when an order will arrive. By clearly stating shipping times, you'll likely see a drop in these types of queries, freeing up your support team to handle other important issues.
5. Enhances competitive edge
Want to keep people on your storefront and away from marketplace sites? Match the value-add features they expect from those marketplaces. In a market where everyone is trying to attract customers, offering detailed and accurate shipping information can set you apart.
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Check it outWhat to look for in shipping time communication software
Now that we understand the why, let's talk about the how. If you're running an e-commerce store on platforms like Shopify, you'll likely need software to help manage and communicate shipping times effectively. Here are the key features to look for:
User-friendly interface
Your order tracking software should be easy to use. An interface built for CX teams to streamline their work will make you more efficient and effective at your job, and that your team can manage shipping communications efficiently without a steep learning curve.
Real-time shipping updates
Your software should provide real-time updates on shipping times, considering factors like, order processing time, and courier speed. This helps in giving customers the most accurate information possible.
Integration with major carriers
Ensure the software integrates seamlessly with major carriers, like Wonderment does. This integration allows for automatic updates and tracking, providing customers with up-to-date information without manual intervention.
Customizable communication
Look for software that allows you to customize how and when you communicate shipping information. This could be on the product page, during checkout, or through follow-up emails and SMS.
Automated notifications
The best shipping time communication tools automate the process of notifying customers about their order status. This includes confirmation emails, shipping updates, and delivery notifications.
Branded tracking pages
Opt for software that offers branded tracking pages. These pages not only inform your customers but also give them a consistent brand experience, even when they are waiting for their order.
Analytics and reporting
Good software should provide analytics and reporting features. This data helps you understand shipping performance and customer behavior, which can be invaluable for making strategic improvements.
Enhancing your post-purchase communications
By delivering accurate estimates around when customers can expect to receive their products, you’ll be able to build confidence in your brand and increase your overall conversion rate.
Unlike most other tracking solutions, Loop’s Delivery Promise tool gives your shoppers insights on delivery times even before they’ve added an item to their cart. They’ll be able to evaluate different shipping options to find the right combination of speed and price, ensuring their item will arrive when they need it.
Once your customer has ordered an item, our branded order tracking page provides real-time updates around shipping status, including when the order has been shipped, when it’s en route, and when it’s scheduled for delivery, making it easy for your shopper to plan around the package’s arrival. In fact, you can even use the page to promote complementary products, helping you generate additional upsell revenue in the process.
And, if there’s a problem during the shipping process, you don’t need to leave your shopper hanging – you’ll be able to proactively update them with the status update and a new delivery timeframe, rather than forcing them to ask your customer support team for an update. In fact, if an item’s running late, you can even use the event as a trigger to send out a replacement item, ensuring that the customer will still receive their package in time.
Loop’s order tracking solution helps you deliver a superior customer experience all the way through the buyer’s journey, giving shoppers the tools to stay informed about their purchase until the moment it reaches their door. That means you can convert customers at a higher rate, making Peak Season more profitable than ever.
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