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In The Loop

Covering commerce, retention, and the entire post-purchase experience.

Featured

Beyond Returns

How ecommerce order editing increases loyalty and revenue

April 27, 2026

Returns Management

How leading DTC brands are cutting return costs without killing customer loyalty

April 14, 2026

Beyond Returns

What is package protection in ecommerce? A guide for brands

April 9, 2026

Beyond Returns

Retention isn’t a marketing problem: The post-purchase ops playbook for 2026

March 25, 2026

Beyond Returns

The pre-purchase tools ecommerce brands need in 2026

Corinne D'Andria

March 19, 2026

Beyond Returns

Why your Shopify store needs real ETAs to be successful

Vaishali Ravi

March 17, 2026

Beyond Returns

Post-purchase behavior: The key to repeat purchases

Carly Greenberg

March 17, 2026

Returns Management

Most common return reasons in ecommerce by vertical (2026 data and trends)

February 26, 2026

Returns Management

The case for consumer-paid returns in 2026

February 6, 2026

Beyond Returns

Simplifying the new post-purchase tech stack - 2026 & beyond

January 26, 2026

Beyond Returns

How pre-purchase transparency boosts ecommerce retention rates

January 14, 2026

In The Loop

Featured

How ecommerce order editing increases loyalty and revenue

How leading DTC brands are cutting return costs without killing customer loyalty

What is package protection in ecommerce? A guide for brands

Retention isn’t a marketing problem: The post-purchase ops playbook for 2026

The pre-purchase tools ecommerce brands need in 2026

Why your Shopify store needs real ETAs to be successful

Post-purchase behavior: The key to repeat purchases

Most common return reasons in ecommerce by vertical (2026 data and trends)

The case for consumer-paid returns in 2026

Simplifying the new post-purchase tech stack - 2026 & beyond

How pre-purchase transparency boosts ecommerce retention rates

How to structure your returns policy page

Your return policy is one of your best marketing assets.

The return metrics you need to know beyond return rate

Reasons for return: How data improves customer experience & products