Jemma Cumming

CONTINUOUS IMPROVEMENT LEAD

“Loop’s allowed us to stop thinking of returns as a returned item, and start thinking of it as a returning customer, so we can wow the shit out of them.”

Loop x Attentive: Improve your customer returns process

Returns can cost you when it comes to customer-service hours logged and frustrated customers. But a smart, personalized system smooths the experience for both sides.

7 ways to recession-proof your ecommerce brand

If customers are pulling back on purchases, these seven strategies can help you keep your business going strong.

A beginner’s guide to BFCM season

There’s a lot to get in order before BFCM – here’s what to know to optimize your store’s performance.

How to craft your 2022 Black Friday and Cyber Monday campaigns

Black Friday and Cyber Monday 2022 will be very different for ecommerce businesses this year – here are some tips to help you remain competitive in a more difficult landscape.

8 tips for converting price-conscious customers

Try these tips for winning over customers who have a limited shopping budget.

8 promotional discounts ecommerce merchants should offer

Customers love a good deal – here are some of the best forms of promotional offers to encourage them to shop with your brand.

How do returns impact customer retention?

Find out how returns impact shopping behaviors and customer retention on our newest consumer report survey.

What type of returns should you offer?

Learn about common types of return policies your brand can offer.

5 common mistakes in return management, and how to fix them

An inefficient returns process can frustrate customers and leave money on the table. Here are some tips for building a more efficient system for managing ecommerce returns.