Featured resource: Turning returns into revenue
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But the most successful ecommerce teams know that’s a false trade-off, especially when it comes to the post-purchase experience.
The post-purchase experience isn’t just another cost-draining touchpoint: it’s a powerful revenue driver and lever for margin protection. When handled strategically, it can increase customer lifetime value, drive efficiency and reduce support costs, and create loyalty that lasts well beyond the buy button.
Retention is poised to be the #1 differentiator for the next generation of brands: and transactional touchpoints are one of the most under-utilized (yet impactful!) levers to get there.
A cohesive, end-to-end transactional campaign that includes order tracking landing pages, emails, and SMS campaigns is 10x more effective at bringing visitors back to your site than traditional marketing campaigns.
Download the full report for your playbook to reducing WISMO, driving upsell revenue, and building customer trust.
Whether you’re looking for innovative ways to drive profitability or expert insights on premium CX and consumer expectations, this live conversation explores how retailers can effectively reduce costs and protect their bottom line while delivering a premium post-purchase customer experience.