2023 eBook


Is your brand prepared for bracketing return spikes?



Unless you have a plan in place, bracketing can be a pain to deal with.


That’s why we’ve compiled our top insights on bracketing to help Shopify brands learn how they can approach this pesky returns trend to retain revenue and delight customers.


In our latest eBook, you’ll learn:


  • How to optimize your store to prevent bracketing orders
  • Which industries are most impacted by bracketing and why
  • How to embrace the opportunities that come with bracketing
  • How to mitigate the costs of bracketing, both on your bottom line and on the environment



Ready to flip the script on bracketing?


Submit below to receive your free eBook and learn how to make bracketing work for your brand.


automated returns

Preventing bracketing

At its core, bracketing is an attempt to solve an online shopping problem. Without the ability to try out products before buying, consumers have turned to creating their own ‘try before you buy’ experience by ordering multiple variations of the same product with the intention of returning all but one.

By optimizing your online store to make it as easy as possible for shoppers to feel confident they’ve chosen the correct sizing, style, and more, you can ensure they’ll receive a product they love the first time around.

customer loyalty

Embrace it – but be in control

Bracketed returns account for over 330,000 apparel returns each year. Our takeaway? You might not be able to avoid it completely, but that doesn’t mean you can’t embrace the opportunities it presents.

Bracketing returns offer valuable insights into your shoppers needs, the chance to delight with a seamless post-purchase experience, and the ability to encourage exchanges and upsell value for each return. When life gives you lemons, make lemonade!



sustainable returns

Bracketing doesn’t have to cost you

With multiple return shipments for each order, bracketing can lead to merchant return costs adding up fast – but return costs aren’t the only negative side effect. Each year, returns create nearly 6 billion pounds of landfill waste (and let’s just say bracketing returns aren’t helping).

Luckily, there are actionable steps merchants can take to mitigate the cost to their bottom-line and the environment. Encourage exchanges, take advantage of negotiated rates, and more – we could go on, but you’ll have to check out the eBook for the rest.

Ready to take control of bracketing returns?

Bracketing is a frustrating returns trend, but it doesn’t have to hurt your bottom-line. With the right returns process in place, you can embrace bracketing to retain revenue through exchanges, gain valuable insights, and delight shoppers with a seamless post-purchase experience.

Ready to see what Loop can do for you?