At Loop, we’re always building new features in the hope that we can provide seamless solutions for the challenges our merchants face. That’s why we’re proud to announce a new solution for easily handling warranty returns. With Loop’s warranties feature, merchants can create unique return policies specifically for product quality guarantees and allow shoppers to self-serve those requests through the existing Loop portal, streamlining operations and creating a unified customer experience across all return types.

Learn more about Warranties. 

While warranty programs aren’t a prerequisite for shopper satisfaction, they can help attract new customers to your business, increase shopper confidence, and improve the post-purchase experience in the event that a product breaks, malfunctions, or doesn’t live up to the quality standards set by your brand.

In this blog, we’ll discuss the findings from our 2023 Consumer Report related to warranties, and why warranties might be a good option for your ecommerce brand:

• Why your brand might consider offering warranties 
• What happens when a returns solution doesn’t support warranties
• How Loop’s Warranties feature works

Why your brand might consider offering warranties 

As we’ve discussed before, warranties can help you communicate confidence in your products to your shoppers. What’s more, according to our most recent Consumer Report, 93% of consumers say they’re more likely to purchase from retailers offering product quality guarantees or warranties. And 25% of consumers now expect retailers to provide some sort of warranty or quality guarantee.

If your brand offers comprehensive warranties, you’re able to showcase your commitment to making high-quality products and maintaining customer satisfaction. With Loop’s Warranties feature, you can effectively manage and resolve warranty claims without having to deal with the manual overhead and operational burden that typically come along with these types of returns. 

What happens when a returns solution doesn’t support warranties

When a returns solution doesn’t support warranties, brands are forced to maintain these programs manually. In some cases, this can look like routing these return requests through some sort of separate form or flow from the merchant’s website, which can lead to increased overhead for your customer support teams. You might have to correspond directly with shoppers to resolve their product issues. This hyper-manual process can waste hours of your customer support team’s time and is often a headache. Beyond that, you may have to resort to keeping track of these types of returns and replacement orders via spreadsheets or third-party tools. You’ll then need to reconcile these resources with your other returns data manually. 

Without a returns solution that supports warranties, you also risk providing a less-than-ideal experience to your shoppers. Whenever a customer has to reach out to a merchant’s support team, it’s frustrating. Think about it this way: if a customer is already somewhat disappointed that the product’s quality didn’t live up to expectations, they’re probably not going to have much patience for a long, drawn out return process. When an automated return process supports these complex warranty returns, your customers can get their issues resolved quickly and easily, increasing the chances that they come back to buy again. 

Since many brands manage warranty programs manually, the data and reasons for why claims are being filed or what the most common return reasons and product issues are live in a separate system (or sometimes multiple systems). This lack of visibility into your returns and product data can make it hard for a brand to understand the impact of warranty claims on your bottom line. Not having easy access to this data also makes it difficult to report on what percent of warranty returns make up your overall returns and how much time, effort, and resources you may be spending on managing this part of the business.

How Loop’s Warranties feature works

With our built-in support for warranties, merchants can streamline their processes across all return types, connecting warranty programs more closely to the post-purchase experience. Where merchant teams used to manually handle the intake and processing of warranty claims, they can now automate these returns and enable shoppers to self-serve warranty claims, even beyond the merchant’s standard return window. 

Save time and streamline your operations

With Loop, you can save time and reduce operating expenses so your teams can spend more time on high-value customer interactions. Don’t let your customer service team drown in support tickets from your warranty returns. Let our advanced automation handle the hard parts of warranty returns.

Provide a unified customer experience

Now, you can enable shoppers to self-serve all return types, from standard returns to warranty claims, and everything in between. With Loop, shoppers get the most seamless, delightful returns experience on Shopify.

Unlock clearer insights

Gone are the days of endlessly navigating between spreadsheets and manual workflows to get the returns data you need. Loop provides increased visibility and streamlined reporting across all return types so you can improve your product catalog and make warranty claims a thing of the past.

Just take a look at what Brooklinen, who sells world-class sheets and linens, has to say about Loop’s Warranties feature. “Providing our customers with a best in class customer service experience is our top priority,” Jenna Best, Vice President of Customer Experience at Brooklinen, said. “We are confident in the quality of our products and are able to stand behind their performance with the hassle-free, elevated returns experience from Loop’s Warranties feature.”

Learn more about how Warranties by Loop works or book a demo today.